Readers are always telling us how much they appreciate the stories we report and emphasizing the importance of what we do - giving them the timely, informative, thorough and, sometimes, surprising …
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Readers are always telling us how much they appreciate the stories we report and emphasizing the importance of what we do - giving them the timely, informative, thorough and, sometimes, surprising stories that help bind a community and make it stronger.
Colorado Community Media's 18 publications have the unique ability to connect residents in this often fast-paced world. That connection makes us relevant in people's lives.
More often than not, we have the only journalists in the room, which means community members can spend their time living their lives, knowing that their hometown newspaper is on the job, making sure to let them know about what affects them and their neighbors.
A major shift has occurred to our industry - as with many other businesses - because of the internet. The internet is full of opportunities for our advertisers, and we have become a fully integrated marketing services company that includes print advertising and almost any digital marketing solution available. On the readership side, our research indicates that reading us in print is still preferred by most of you. That is great for us, because at the end of the day, your hometown newspaper is brought to you by the advertisers in our printed newspaper. And as usual, I ask you to support them.
Some people prefer reading us online. It's our job to give you our content in the format you prefer, and we spend a lot of time and resources on our online version. Lately, more of our online readers are also shifting to reading us on their phones. Because our websites are optimized for a smart phone, it's a pretty good read there, too.
To continue to offer the variety of ways people can read us, we will begin charging a small annual fee on June 1 for those who want to read us online. If you are a subscriber or voluntary-pay contributor, online access is included for no additional charge.
For others, we will begin charging $20 per year. This is the way it works: Without an online subscription, readers have access to two articles per month and our online e-reader (flipbook) for free. We call this our metered paywall - metered because you get two free articles per month. After that, you must subscribe to gain access to additional stories. For a limited time, we will give readers a $5 discount, so the initial charge will be only $15 for a full year of online access.
A free press is the foundation of our democracy. We are passionate about living that role every day to ensure a better life for our communities.
We are there to report on schools, government, sports, business and people who weave the fabric of where we live. We watch for misdeeds, explore issues that affect you and provide you with information that, hopefully, helps us make better decisions. We tell stories that otherwise would not be told. And we keep you connected to your hometown.
We realize this change will surprise some of our readers. But we encourage you to help support the vital role we play in our communities.
Jerry Healey is the president and publisher of Colorado Community Media.
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