My name is... Benjamin Wolff

Beer lover, Denver Beer Co. guest experience director

Posted 1/8/19

Getting into beer First I was in coffee and I worked at Starbucks for a decade. Then, I met my wife and decided that I was going to follow my dreams. Beer has been my passion. I was a huge …

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My name is... Benjamin Wolff

Beer lover, Denver Beer Co. guest experience director

Posted

Getting into beer

First I was in coffee and I worked at Starbucks for a decade. Then, I met my wife and decided that I was going to follow my dreams. Beer has been my passion. I was a huge homebrewer. So to start, I applied to work at Lefthand Brewing to be a busser. But their marketing team and human resources were regulars at my Starbucks, so they called and asked if I wanted to interview for the bar manage spot. I got that job and spent three years there. Then I applied for Denver Beer Co. and got the job as the general manager at the downtown locating. About a year and a half later we decided we were going to open the Arvada taproom. And six months after that, we opened Cerveceria Colorado, which is our sister company that is all Mexican-inspired American craft beer.

The Arvada taproom

We had the one year anniversary of the Arvada taproom in June. It’s been a ton of fun. It’s been a great experience. I think a lot of our patrons helped support Denver Beer Co. downtown and then they “adulted” and we’ve seen a lot of people move to the suburbs and they are really excited to have this experience again. Downtown we were known for having food trucks, but when we opened in Olde Town Arvada there were rules about food trucks. So we bought as airstream, gutted it and remodeled it as a food truck and installed it inside the tap room. The Mighty is actually a passion project of the guys that run Lucky Pie Pizza. It’s all local Colorado ingredients. They have burgers, chicken and veggie patties. The fries are where it’s at though. My dad has also said the fried cheese curds are spectacular. And my family is from Wisconsin, so to have it signed-off from what I would say is a cheese curd connoisseur, is pretty awesome. We recognize the value of the community, what that brings to the feeling of a location. We’ve got our own vibe and feel in Arvada that mimics that of downtown. But downtown has its own vibe too. One of my favorite things about the beer industry is that community vibe and building a family locally.

Arvada-specific beer

Each location has its own brew house associated with it. What that allows us to do is know our audience and put beers on that cater more specifically to this crowd. So in Arvada we have our core beers — those are the ones we can and keg. But then we have our individual beers. You could spend an afternoon just here trying the things that are only available in Olde Town Arvada. Right now the Big Juicy Freak is available at both locations, but it’s a pretty limited run. But the Coffee Black is a coffee stout and a collaborative beer done with Hunter Bay Coffee Roasters down the street. That’s only available in Arvada. The Pecan GCP is also only available right here.

Beer, bacon and coffee

On Jan. 19 and 20 we are holding our annual Beer, Bacon and Coffee Fest. We open at 8 a.m. to 11 a.m. prior to normal business hours. Tickets can be bought online. Then it is all of the beer, bacon and coffee you can consume in that three hour time frame. We will take everything that is normally on tap off and we’ll have a limited run of breakfast-style beers — everything from coffee IPA to Cinnamon Toast Crunch porter. It’s a really interesting spread every year. Everyone gets coffee mugs to drink out of and a breakfast burrito. We’ll do the event again in March downtown.

If you have a suggestion for My Name Is, contact Shanna Fortier at sfortier@coloradocommunitymedia.com.

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