Sample shops pop up


Shoppers at Belmar will get a sampling of local boutiques right in the plaza with the new Pop Shops at Belmar summer program.

Only on weekends through September, Belmar is opening a vacant space in one store front adjacent to the Plaza at Belmar to an eclectic mix of local artisans, designers, stylists, crafts people, athletes and home experts.

The shop will be open from noon to 5 p.m. on weekends, and the businesses will be changing frequently.

“We had this space open while the area is being reconfigured, and so we thought we’d develop this program where locals could have this pop-up shop,” said Christina Brickley, director of marketing at Belmar. “This gives businesses a chance to test out what having an actual brick and mortar space is without having to fully lease one.”

Brickley said furniture, fashion, home furnishings and jewelry are just a few of the businesses that will be setting up shop during the summer.

One of those businesses is Out of the Woodwork, which sells vintage and handmade furniture, accessories and home decor.

“We had always been interested in doing something like this, because pop shops have started to show up everywhere,” said Mindi Mongeau-Cox, one of the three owners of Woodwork. “It’s great for small businesses like us because we don’t have to deal with the costs of actually owning the property, and it’s a great way to network with other businesses.”

Mongeau-Cox said that everyone involved with Woodwork has a very creative eye, and have used their talents to put together a varied collection of items that will be on sale.

“We’d been looking for a place to do this for a while, and the location is just great for us,” she said.

For more information on Pop Shops at Belmar, visit


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