Get Hired for Your Dream Job

Column by Jeffrey Campos


Jobs, jobs, jobs. That's what we'll hear from now through the 2012 election, and rightly so. The economy will keep growing slowly, at least for this year. The copper index is up and retail sales are also up. Consumer incomes have risen for six straight months and more people are "quitting" their jobs than those who were downsized or terminated. You might wonder what this has to do with you and your search for your dream job. These are all sound indicators that the economy is improving. When the economy improves companies begin to hire, which directly impacts your ability to land a new job. Now is the time for you to put great velocity in your job search. Don't convince yourself to continue to take the summer off because no one is hiring. That it is just not a true statement in today's job market. What is true is that many job seekers decide to take the summer off, so you will have less competition right now than you will in the fall. Set up minimum standards for yourself and get ready to start booking interviews!

A good job is still hard to find for many people, though the recent labor-market data indicate that the employment situation has slowly improved in 2011. While the economy is adding jobs at lower levels than workers would like, analyst continue to expect the growth in sales, information technology, customer service, engineering, technology, administrative, business development, marketing, and accounting/finance.

It's always important for job seekers to stay in touch with what employers are doing when it comes to hiring. The more you know about what companies are doing and how hiring is trending, the more you'll be able to focus your job search. Employers say their company has changed its business direction as a result of the recession. The majority of these employers kept their core business, but added new revenue streams.

Employers also reported that their current staffs are smaller than pre-recession levels. Of those employers, most anticipate no adjustments to staff levels, but reported that they have become accustomed to handling the workload with less headcount. Others pointed to their business changing focus and hiring in other areas. Along with more traditional job opportunities, employers are also adding new functions within their organizations in response to popular movements. Jobs centered on Social Media, Green Energy and Healthcare reform are being added. Hiring managers also reported demand for employees to protect Internet sites from security breaches.

Employers today understand the importance of the sensitivity to different cultures which may be the biggest asset for their business moving forward into the future. 40 million Hispanics in the U.S. (13 percent of the entire population) represent a purchasing power of nearly $700 billion. It makes perfect sense, just by the raw numbers, to begin luring multicultural Hispanics into every business. I am not talking about a bilingual staff, even though it would be more than just the icing on the cake for them to be able to interact in more than one language. I mean persons that have more than one frame of reference on how to interact with customers as well as with fellow staff. Employees, who can understand the narrow-sightedness of both cultures, but understand the why behind it and positively react to it. They clearly see the positive attributes of each "society," embracing all of these to the benefit of both the customer and the business' bottom line. Other ethnic/racial groups are also rapidly expanding. All in all, the intertwinement of these growing minority groups with the traditionally defined mainstream, is defining a new "general market" that is quite different from the one your parents (or even you, depending on your generation) experienced not so long ago. Businesses are in tune with this new reality in order to survive and thrive in the future. The Hispanic market is a vital part of that future because it is the largest and fastest growing minority in America.

Some companies remain cautious about taking on a larger full-time staff. Employers don't want to pick up the overhead costs associated with a full time employee. Today hiring managers are trending toward hiring contract or temporary workers, supplementing leaner staffs. It may be a while, however, before companies turn temp positions into permanent ones. The labor market is still going to be very weak so there's not a huge incentive for companies to convert these workers into full-time workers. Companies planning to ramp up hiring this year will have an added luxury; their choice from a flood of applicants without having to pay a premium for top talent. Unemployment remains near double digits, and there are nearly five unemployed workers competing for each available job, that is giving employers more confidence, while at the same time enabling them to keep wages low.

The lack of opportunities over the past three years means it's risky for jobseekers to be choosy, particularly for those who have been out of work for more than six months. All that makes for a buyers' market, leaving hiring managers with little incentive to negotiate, they don't have to pay higher wages to get who they want. Buyers market or not top talent is always in demand to hire and keep. As is often the case, particularly as we recover from the recession on who you listen to and, especially, what industries you look at. The news reports can be conflicting and it may depend on whether one has a glass half empty or a glass half full outlook. My view is that you may find yourself with more options in the months ahead - especially if your skills align with the ones that businesses are building on. 



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