Winning Words

Broken records have a benefit

Column by Michael Norton
Posted

Now I am not referring to breaking records like the most touchdowns thrown in a season, home runs hit in a career, or breaking the 3.43-minute mile. Nor am I referring to breaking other records recognized by Guinness World Records.
The only record or recording that you may actually want to break is if I were to personally record a song, as I couldn’t carry a tune if it were strapped to my back. There would be true benefit to breaking that record for sure.
You know the expression, “you sound like a broken record,” right? Well I am here to share with you that there are real benefits to sounding like a broken record. But then again there is the danger of being that broken record so often it begins to sound like a scratched record, nagging, and maybe even like nails on a chalkboard. We have to find the balance.
For now, let’s focus on the benefits, sound fair?
In many of my columns I focus on some consistent themes, words, or concepts and most if not all are characterized by a foundation of positive and encouraging intent. Some may say, and actually have accused me of sounding like a broken record when it comes to my constant promotion of showing gratitude, developing self-confidence, living with hope, the importance of staying positive, being optimistic, setting goals, and focusing on building winning relationships. Can I say thank you Zig Ziglar one more time?
What we need to remember is that common sense is not always common practice, and that repetition holds its place as the “mother of learning,” the “father of success,” and even “the mother of skill.” So you see, there are many benefits to being a broken record or taking the time to listen to others who may sound like a broken record but are delivering a very valuable and powerful message that could lead to our future success.
So here it goes, my broken record is about to begin playing. It’s now your choice to keep on reading or listening to what I have stated repeatedly over the years, or you can simply choose to flip the page. Every one of us can reach higher, do more than we are doing for our family, our friends, and for our community. Every one of us is gifted and talented and has so very much to offer this world. We are the only ones in control of how we define, pursue, and achieve our success. Showing appreciation affords us the freedom and the power to build winning relationships that will last a lifetime. And every one of us is beautiful in the eyes of those who love us the most.
I am a sucker for a broken record, I have a collection of personal and professional audio programs that I listen to over and over again. Even though I have listened to some hundreds of times over, the message still resonates and I still learn something new. I have read many books two and three and even four or more times, highlighting and underscoring the pages in different colors so I can see what I learned new each time.
Yup, bring on those broken records, let me hear them over and over again and enjoy the benefits of applying what I hear and learn. How about you? What are some of your favorite broken records or messages you can just never get enough of? I would love to hear all about it at gotonorton@gmail.com and as I have said each week for the past several years (broken record here) … let’s make it a better than good week.
Michael Norton is a resident of Highlands Ranch, the former president of the Zig Ziglar Corporation and the CEO/founder of www.candogo.com.

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